Personal Projects
Because a creative needs to work on the projects where they can explore, be happy, and play.
Here are all the fun things I’ve done for myself.
Enjoy.
Capley Beach Athletic Club
A personal project used to practice brand development while exploring methods of brand identity.
Capley Beach Athletic Club is a fictional fitness club that appeals to values of heritage, coastal communities, and subtle luxury.
Cult of Done Manifesto
The Cult of Done Manifesto is a document penned by creatives Bre Pettis and Kio Stark. The manifesto is a creative philosophy that tackles the weight of perfectionism.
By focusing on the act of creating, the Cult of Done Manifesto forces creators to prioritize consistent output of work. This powerful but simple message has been the engine driving countless online creators since the early 2000’s.
To honor the message of the manifesto I created a digital poster each week. The posters attempt to visually capture the message for each rule of the manifesto.
Direct influences were taken from International and Swiss Style visual design.
Miscellaneous
The random stuff I’ve done that makes me smile.
More to come. :)
